When someone asks AI for the best in your field, your name should come up.
Search is changing. People ask ChatGPT, Perplexity and Google's AI for a recommendation and act on the answer. GEO, Generative Engine Optimisation is how we make sure that answer is you.
SEO gets you a link. GEO gets you cited.
Standard SEO gets you a blue link someone might click. GEO gets you cited named in the answer the AI gives.
They're related, but they're not the same work and most studios aren't doing the second one yet.
AI answers name your business directly, not just rank you in a list.
Consistent facts and schema across every page so models recommend you with confidence.
We measure how often you're cited, not just where you appear.
Five things, on every GEO build.
Answer-first content
Pages written the way AI engines extract them that is direct answers, named entities, no preamble.
Structured data (JSON-LD)
Organization, LocalBusiness, Service, FAQ and Review schemas give AI engines machine-readable facts they can cite with confidence.
llms.txt manifest
A plain-text summary of your business that tells AI crawlers who you are, what you do and where the key pages live.
Entity consistency
Your name, location, services and credentials appear identically across every page, JSON-LD block and llms.txt so models trust the facts.
Citation tracking
We watch how often you turn up in AI answers and where, then publish the next piece of content based on what's working.
Being early to GEO in Zimbabwe is a real advantage.
The businesses that get cited first become the default answer. Defaults are hard to dislodge.
Answers AI engines will cite.
What is GEO and how is it different from SEO? +
Standard SEO gets you a blue link someone might click. GEO, Generative Engine Optimisation gets you cited, named in the answer the AI gives. They're related but they're not the same work and most studios aren't doing the second one yet.
Why does AI visibility matter for a business in Zimbabwe? +
Search is changing. People ask ChatGPT, Perplexity and Google's AI for a recommendation and act on the answer. If your business is not visible to those AI tools, you are invisible to that traffic. Almost no studio in Zimbabwe currently does this work.
What does Kourel actually do to improve AI visibility? +
We write answer-first content, mark up your pages with the structured data AI engines read, publish a machine-readable summary of your business (llms.txt), and keep your facts consistent everywhere so models trust them. Then we track how often you are cited not just where you rank.
Is GEO a one-time thing or ongoing? +
The foundation llms.txt, structured data, robots.txt, entity consistency is set up at build time. The work after that (publishing answer-first content, watching citations, refining the entity graph) is part of the care plan.
Be the answer AI gives.
Ask for a written GEO audit. We'll show you, in plain language, where AI search currently finds you, where it doesn't and what we'd change.