King Cabinet
Custom kitchens, cupboards, wardrobes and shopfittings for Johannesburg's East Rand — built to order, installed on time, and backed by guarantee.
What this is
King Cabinet is a custom cabinetry and joinery business based in Kempton Park, Gauteng. They design, build, and install kitchens, bedroom cupboards, wardrobes, shopfitting and TV walls across Johannesburg’s East Rand. The brief was to build something that looked as precise and premium as their finished work — and converted visitors into quote requests via WhatsApp.
What was built
The site leads with a gallery of finished projects — kitchens, wardrobes, and shopfitting — because the work speaks louder than any headline. A WhatsApp deep-link with the job pre-filled in the message sits in the primary CTA on every page, so the path from visitor to quote request is one tap.
- A hero gallery of finished builds, sized to stop scrolling on the first visit
- A services section covering kitchens, bedroom cupboards, wardrobes, shopfitting, bathroom vanities, and TV walls
- A step-by-step process section: free measure → 3D design & quote → built in-house → installed on time → guaranteed
- A reviews page and a gallery with per-project detail pages
The structure behind it
Pure Astro, pre-rendered at build time and deployed to Cloudflare Pages. Every project in the gallery is a structured content entry. LocalBusiness and Service JSON-LD are generated at build time — how Google and AI search engines find and cite the business accurately when someone searches for cabinetry in Kempton Park.
See the full build in action — all sections and animations live.
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